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Differentiate or Die: What Poor Marketers Don't Understand

Poor marketers use common clichés and messy, meaningless or even misleading statements in promoting their brands. What too many don't understand is that the most memorable brands present themselves in an honest and marketable way.

When asked to make a case for why you should pick their products or services, too many fall back on the most trite, overused and meaningless creative, copy and tag lines, which no one believes.

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