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Making Pretty Pixels

Whether you're a client or not, we believe in good design, solid programming and bringing your information or products to the world. We talk about that here.

Google’s Mobile-Friendly Notice is a Warning to Website Owners

I’ve posted about the importance of having a responsive or mobile-friendly website in the past but recently, Google has laid down the gauntlet. Google issued warnings to web developers and owners that as of April (2015), sites that are not “mobile-friendly” will be ranked lower in their search engines.

As of the 21st of April, Google warns, “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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Can SEO really help sales? A double or nothing bet with a client.

Can SEO really help sales? A double or nothing bet with a client.

We spent over a year trying to convince our client that improving his search engine standings will improve sales. To this day, he's still not convinced. His point is that his particular clients don’t turn to Google to find companies like his. His business is telecom consulting. His company works to lower costs while improving the quality of fixed and mobile telecom for medium to large firms.

Current market research shows that almost 80% of companies are paying higher than market rates for telecom. His firm can save these companies 20% to 30% on these costs. This astounds me and is all the more reason to get him noticed on the search engines and social media.

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Bartering for Web Design Services

UPDATE 10/5/2015: We just secured the ultimate adventure/trip in Peru! Lima - Arequipa - Puno & Lake Titicaca - Cusco - Sacred Valley - Machu Picchu - Puerto Maldonado - Ica - Paracas are all part of our Peruvian tour, come spring of 2016. http://peruvian-sunrise.com is our new client and we couldn't be more excited about the opportunity.

We love to barter! It’s an easy way for those who may not have the budget or simply may have something valuable to offer in exchange for web design and other services.

We’ve had many successful barters, from landscaping in Indiana to a 3-month car rental in Bonaire. However, our favorite barter has been for beachfront vacation rental property in Florida. The property owner wasn’t getting as many renters as she had hoped, so her place was pretty much empty anyway. Additionally, by building a web presence along with some SEO, she could actively market her rental, working towards her occupancy goal. So, the barter was a win/win without question.

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Those Three Letters ... SEO

Those Three Letters ... SEO

You hear them thrown around all the time. People are always telling you it's important for the success of your online presence. But what exactly is Search Engine Optimization or SEO? It's not what it once was, that's for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis.

Here's my definition: SEO is a multidisciplinary group of White Hat (wholesome, search engine approved) tactics that seek to make a technically sound and connected website and its content highly relevant and valuable for both search engines and searchers. This includes those who are searching for products (consumers) or those who are looking for specific information. Basically, it's getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines to your website.

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