I’ve posted about the importance of having a responsive or mobile-friendly website in the past but recently, Google has laid down the gauntlet. Google issued warnings to web developers and owners that as of April (2015), sites that are not “mobile-friendly” will be ranked lower in their search engines.
As of the 21st of April, Google warns, “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
With over 50% of Internet users doing so using mobile devices, its no wonder Google has made this move. After all, their brand is based on quality search results and if you can’t easily view a website on a mobile device, it should be considered less relevant to the search result then those who’s sites are responsive.
Google views the change as a plus for the user, saying: “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” On the other hand, Google’s changes also mean that the search rankings could be at serious risk for websites that don’t meet the mobile-friendly requirements.
As an end-user myself, I get frustrated when visiting a public, private or government website that’s not mobile-friendly. Just trying to get an address on my iPhone for voter registration in my county recently was cumbersome at best. Try navigating the Veterans Affairs website (www.va.gov) on a mobile device. First I need to where reading glasses because the text is so tiny. Then, I have to pinch and squeeze just to get close enough to a link to be able to click it. I couldn’t imagine what is would be like for a disabled vet!
The same could is true for you website. I can’t tell you how many times I have passed up making reservations at a restaurant or avoided some sort of attraction because I couldn’t retrieve the information via my mobile device. And I doubt I’m not alone.
Let us evaluate your current site (at no charge). If we do find issues, we can work with you to find a solution, even it’s an inexpensive temporary one. However, if your site isn’t responsive, it’s most likely four years old or older. You most likely replace your car every four years or so, why wouldn’t you approach your much-valued marketing tool the same way?
And whether you call us or not, please help make the Internet a better place and don’t let your potential clients or members suffer through a non-responsive site. It’s time to look closer at your online presence, especially before Google does.