You hear them thrown around all the time. People are always telling you it's important for the success of your online presence. But what exactly is Search Engine Optimization or SEO? It's not what it once was, that's for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis.
Here's my definition: SEO is a multidisciplinary group of White Hat (wholesome, search engine approved) tactics that seek to make a technically sound and connected website and its content highly relevant and valuable for both search engines and searchers. This includes those who are searching for products (consumers) or those who are looking for specific information. Basically, it's getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines to your website.