Everyday, more and more people are using smart phones and tablets to access the internet. If you have what they need, customers are interacting with your business using their mobile devices — whether or not you have a mobile content strategy. Are you ready for them? Will they turn to a competitor simply because they can't find what they're looking for while sitting on a bench in the park, riding a train, or simply standing in line at the market.
If you're a business owner and haven't already, to succeed in the ever evolving webisphere, you must make every effort to provide an optimal online viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (desktop computer monitors, tablets and mobile/smart phones).
There are several approaches web designers use today, but one of the most common techniques is called “responsive web design.” If you haven’t heard of it, you’re probably not alone, but if you’re a web surfer, you’ve already encountered some form of responsive web design numerous times throughout your day. Mashable, which covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and more, called 2013 the Year of Responsive Web Design.
Responsive Web Design tries to provide an optimal user experience, regardless of what device the visitor users to view the website. It incorporates easy navigation and reading without making the user resize anything or scroll up, down or across the page in order to view information. In other words, the responsive web design attempts to present as much information as possible without asking the viewer to adjust his or her display.
Responsive web design uses a “fluid grid” concept which sizes page objects proportionally in relation to the page size rather than in discrete pixel or point measurements. Designers use flexible images instead of pictures to prevent pictures from displaying incorrectly on the page. Responsive Web Design also makes use of browser inquiries, cascaded style sheets and server-side components that direct browsers to quickly display page information based on the type of device the visitor is using.
If you’re designing a website for the first time, incorporate Responsive Web Design techniques to save design time and money by making your website as flexible as possible. While most consumers are moving toward using mobile devices to access the Web while they're on the go, you want to ensure that your website remains equally responsive to desktop visitors as well. Since mobile users have very different viewing requirements, web site owners must choose having two different sites designed exclusively for mobile visitors and desktop visitors, or incorporate Responsive Web Design on a single site to address the spectrum of visitors’ needs.
If you’re not certain whether Responsive Web Design is a good investment, simply consider the number of mobile visitors your website attracts. If your site requires visitors to enter data into a form, go through a log in process, enter payment information to purchase something, search through an online catalog, etc., you're a prime candidate for a website that incorporates the techniques of Responsive Web Design.
If you’d like to investigate whether Responsive Web Design is right for your website, contact us today!